China ?s apparel industry has not formed in the fashion industry, bargaining power, also cannot with western fashion industry in developed countries. It was very sharp asserts that:? China is not only the fashion industry, manufacturing industry. Fashion design is the core issue, but we leave the core, we didn?t even touch the core pathway. We only with their perfunctory, cocktail. So only two digestive abroad information. There are both ignorance and daring to dare to comment, but basically belongs to the mere trash.?
For the Chinese shoe industry, is now of situation. The one hand is because of historical reasons, Chinese contact fashion concept much later than the western developed countries, and even later than Japan and South Korea and other Asian countries enjoyed. Although the Chinese fashion concept of historical formation of late, but in the history of China, but does not lack the fashion industry. China even the world?s earliest luxury country, aside from the Western Han Dynasty silk globally vaunted, Wei and Jin Dynasties aristocratic men and women clothing, by the Japanese royal family to follow, far-reaching, closer to the Kangxi and Qianlong prosperity is a dream of Red Mansions period, Siam ( Thailand), the European product is China rich family despised; the invasion of China, because of the wealth of China, known as the? million Garden Park? the Summer Palace ?collect all the treasures of the world, a tap are very valuable. Therefore, China is not only the earliest luxury country, is the fashion power.
Apparel industry that is the nature of fashion. Chinese cheap Lolita Shoes minds in the fashion concept with the progress of the times will become more and more clear. For China ?s apparel industry, from manufacturing to the fashion industry transformation development path, Mr Li Guangdou argues that from the following five aspects:
One, brand rejuvenation
Brand to maintain and young consumer communication. 50% consumer age in 35-40 old lining brand, in the last year of the? movement?, to replace the LOGO brand, the advertising language into a? Make The Change? ( make change happen ) to 90 lining image to appear in the round, pay attention to the design and the new generation of fashion, and Nike, Adidas and other international brands face to face. This change is lining in 2014 ? 2018 comprehensive internationalization strategy is the important step. Wenzhou shoe brands are also constantly bring forth the new through the old to seize the younger market, Aokang commerce shoes beyond the brand extends continuously to meet fashion trends of the products.
In two, with artistic activity
Not only is the enterprise, entrepreneur itself from the? owner? to? artist? role transformation. Entrepreneur should have artistic aesthetic vision, well-known foreign brand apparel brand founder mostly original designer, they personally designed shoes to express their ideas and concepts, from this perspective, they are actually the artist.
In three, making a fashion topic
Fashion has always been closely linked with the star. Beijing International Fashion Week clothing boss ask me how to become a fashion brand, I laugh, hastened to marry a female star. Hongkong Xing Li Yuan this is a clothing manufacturer, agent Esprit brand. He married Brigitte Lin, wind, selling all over the world, can save a lot Lolita Dresses for sale of advertising. Because no longer please spokesman, Brigitte Lin ?s spokesman. She appeared on many public occasions in Esprit, Esprit and free? reality show?.
China apparel industry transformation development path for fashion
Source: http://www.growinknowledge.com/china-apparel-industry-transformation-development-path-for-fashion/
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