Monday, 5 March 2012

What women regret on White Day

White Day, March 14th, is when men return a gift to women that they bought for them on Valentine?s Day. goo Ranking investigated what disappointments women have had with their gifts on White Day.

Demographics

Between the 17th and 18th of January 2012 1,048 members of the goo Research online monitor group completed a private internet-based questionnaire. 61.6% of the sample were female, 12.3% in their teens, 15.6% in their twenties, 27.9% in their thirties, 25.8% in their forties, 9.5% in their fifties, and 8.9% in their sixties. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This survey was for the women only.

The wife has assured me that none of my White Day gifts have ever been disappointments. I should have asked her for that in writing.

Ranking result

Q: What disappointments have you had with your gifts on White Day? (Sample size=646, women)

Rank ? Score
1 The gift was obviously cheaper than the one I gave them 100
2= A towel, handkerchief I didn?t like 60.2
2= An accessory I didn?t like 60.2
4 Undies 56.0
5 A small item with a character design I didn?t really know 45.8
6 A box of chocolate, snacks, etc addressed to all the women in the office 39.8
7 A gift with a letter from someone I didn?t like 39.2
8 Sweets that look as if he just bought them 32.5
9 Cuddly toy 27.1
10= A CD that he liked 26.5
10= A gift passed by hand unwrapped 26.5
10= Hand-made sweets 26.5
13 An invite for drinks where he?s paying 18.1
14 Perfume 17.5
15 Lipstick 16.9
16 Chocolates of an unknown brand 16.3
17 Far too expensive chocolate 11.4
18 Bouquet of flowers 10.2
19= Joke chocolates 9.0
19= Alcohol 9.0
Read more on: goo ranking,white day

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  • White Day in Japan
  • Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/TI0A9mD0Ktw/

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