Social media marketing is all the rage right now and rightfully so. I personally know more people who use social networking sites than just about anything else.
Local businesses are struggling for ways to effectively promote their business. Because people are getting their information online Yellow Pages no longer work.
Search engine optimization is too difficult for the average local business owner to do. However, any local business owner can do social media marketing.
Here are 4 ways social media marketing can benefit any local business.
1. Start a blog. If you decide not to you do not even need to do your own writing. You can hire a freelance writer to write content for your blog.
Some local businesses will benefit from this more than others. However, this is a great way to build a mailing list and keep in touch with your potential and existing customers.
Today many local business owners use a blog for their website. WordPress has many great themes that are easy to set up as a website.
Set your primary page as a static page home page. You can also add fresh content in various categories making it easier for your readers to quickly find what they are looking for.
2. Video marketing. Google owns You Tube and they rank videos very highly for keyword phrases that people are searching for.
This is a good way to promote a new product your company might be offering. It is an excellent way to educate the public about what your company does. You will seem more professional than your competitors.
3. Twitter. You can make a Tweat whenever you have something noteworthy to announce.
John Elway uses his Twitter account to update Denver Bronco fans on things he is doing to improve the team. Any business can develop a list of followers and use Twitter to sell more products, or just help get your phone to ring.
4. Facebook. This is the largest social networking site in the world. They currently are the second largest website in terms of traffic trailing only Google.
It only makes sense that you set up a Facebook account for your local business. Set up groups within your business that people would want to be part of.
Learn how to use Facebook to build relationships with potential customers. You can even do paid advertising targeting customers by their interests.
Social media marketing is here to stay and successful businesses are doing it in a big way. You can either get started or fall behind.
By: Jeff Schuman
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