Friday, 18 May 2012

Using Social Media for Business: How To Get It Right ...

Article by Charlene Jackson

Using Social Media for Business: How To Get It Right ? Internet

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Nowadays, many small business owners are turning their efforts into learning how to get maximum results from their businesses online. There are millions of small businesses on the internet and consequently, it is becoming increasingly difficult to stand out and differentiate which services and products are right for you.

But that should not discourage you, mind you. To succeed in any business, you need to learn the ropes.You need to know the secrets. You need to have a guide.

One very effective and popular way to gain credibility and following online is to create your own presence in the world of social media. The world of social media is huge, and social networks are many and segmented according to geographical locations. How can you, with the vastness of social media, possibly use it to your benefit and make your online small business grow?

Well, you need to know the basic rules. There are simple tips that should guide you in future decisions and actions so you don?t lose sight of what you really want to accomplish in the end.

And that is what I aim to give you here. Below, I have compiled a few basic guidelines for anyone who is planning to venture into social media for business purposes. To use social media for business and get it right, you need to first have a?

Product or Service

Okay so that maybe a little too obvious but then hey, you need that staring right into your eyes so you know your priorities. To market something online and in social media, you need a product. What do you want to promote online? Whatever that may be, whether it is make up, clothes, books or even services. Don?t worry about other tasks yet until you have a good product in place.

Definite Objective

Know what you want to do with your small business. If it is social media you have chosen as a marketing tool, then understand how different networks operate so you can efficiently and effectively use them to your advantage. A definite objective will help you map out strategies and plans for your small business, hence it is indispensable.

Learning Plan

Unless you have been extensively exposed to SEO and online marketing strategies, then online marketing as a whole might seem confusing to you. List down what you want to learn and that is in line with your small days a week solely for learning how to get around in social media and networks. I would recommend you read SEO and Social Media books or credible online sources or follow other people on social networks for information on how you can use social media for your small business. And just like a classroom plan, breakdown the items you need to learn into groups and schedules. That way, your thoughts and new knowledge will not be jumbled and end up confusing you.

These three cornerstones should give you a jump start in social media, especially if you are a newbie. Master these three tips and you should find yourself clearly knowing and understanding what you are doing, what you will do and most importantly, how to do it right.

About the Author

Charlene Jackson specializes in Search Engine Optimization. She recommends a book, ?SEO and Social Media Marketing Guide?, by Tom Heatherington as it contains a step-by-step guide on how to use proven SEO Tactics onsite and offsite, and create a killer social networking strategy. Visit http://www.theinternetbook.com for more information.

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whereby the original author?s information and copyright must be included.

Charlene Jackson


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