LinkedIn announces that it will no longer be able to integrate tweets, bringing its three year partnership with Twitter to a surprising end.
Until recently, Linkedin users could link their accounts to the micro blogging service which allowed a user's tweets to automatically show up on LinkedIn's news feeds.
However, the partnership formed between Twitter and LinkedIn in 2009, has come to an abrupt end as Twitter gradually begins to block out third-party developers who should not "build client apps that mimic or reproduce the mainstream Twitter consumer client experience."
The micro blogging service has tightened its guidelines on its application programming interface (API) promising to offer a more "consistent "experience for its users while cutting the cord on LinkedIn in the process.
We've already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used," said Michael Sippey, Twitter's group product manager, in a blog post.
LinkedIn announced in their blog that users can still choose to share their status updates on Twitter by clicking the share button which will which will update LinkedIn connections and Twitter followers.
"As Twitter shared earlier today, they are increasingly focused on "providing the core Twitter consumption experience through a consistent set of products and tools," wrote Ryan Roslansky, Linkedin's Head of Content Products, in a blog post.
"Consistent with Twitter's evolving platform efforts, Tweets will no longer be displayed on LinkedIn starting later today. We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections. Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn."
Twitter also announced that it is building a platform to allow applications to run within Tweets as well as making it easy for developers to build Twitter features into their own sites like the search widgets, the Tweet and Follow button and embeddable Tweets.
"What you'll see us do more and more as a platform is allow third parties to build into Twitter," said Snippey. "This is something we've been talking about for a while, and we're looking forward to adding new ways for developers to do this."
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